Education
ASI University
All of our live and online courses are specifically designed to help you grow your industry knowledge and your businesses.
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Distributor Fundamentals
This industry crash course is ideal for new distributors, and also a great refresher to help promo veterans stay sharp.
Sales Success
Learn how to outsell your competitors every time with proven tactics from experienced industry and sales experts.
Social Media & Marketing
Get expert tips and tricks to market your business — and yourself — online, offline and face-to-face.
Entrepreneur’s Essentials
Learn how to increase your productivity, grow your profits, manage your team and run your distributorship better.
Corporate Gifts & Incentives
Discover how to effectively sell products and programs in the lucrative $90 billion corporate gifts and incentive markets.
Wearables & Decoration
Discover all the ways that custom-decorated wearables can add value to your business and your bottom line.
Graphic Design Software Training
Learn how to use Adobe Illustrator to create and edit your clients' logos and designs like a pro.
Maximize Your ASI Member Benefits
Explore how you can save thousands on shipping, warehouse/fulfillment, insurance, identity protection, travel, office supplies and more.
This industry crash course is ideal for new distributors, and also a great refresher to help promo veterans stay sharp.
Learn how to outsell your competitors every time with proven tactics from experienced industry and sales experts.
Get expert tips and tricks to market your business — and yourself — online, offline and face-to-face.
Learn how to increase your productivity, grow your profits, manage your team and run your distributorship better.
Discover how to effectively sell products and programs in the lucrative $90 billion corporate gifts and incentive markets.
Discover all the ways that custom-decorated wearables can add value to your business and your bottom line.
Graphic Design Software Training
Learn how to use Adobe Illustrator to create and edit your clients' logos and designs like a pro.
Maximize Your ASI Member Benefits
Explore how you can save thousands on shipping, warehouse/fulfillment, insurance, identity protection, travel, office supplies and more.
BASI/MASI
Ready to take the BASI or MASI exam?
To request the BASI or MASI final exam you must:
- Be a current member of ASI.
- Demonstrate your industry involvement by attending at least one live or virtual ASI event (such as ASI Show, ASI Power Summit, fASIlitate, fASI500 or Virtual Power Summit) every two years.
- Help shape the industry by completing at least one Counselor State of the Industry Survey or ASI research survey every two years.
Please note: You must pass the BASI exam before requesting the MASI exam. If you're not an ASI member, click here for information about joining ASI. Click here to learn more about the ASI Show suite of events and the ASI Power Summit.
2023 BASI & MASI Graduates
Congratulations to all the ASI members who earned their Bachelor's or Master’s of Advertising Specialty Information certification this year.
Details About Certification
BASI
BASI certification shows you possess the fundamental knowledge you need to profitably navigate the promotional products marketplace.
MASI
MASI certification recognizes you as a true industry expert, maintaining the highest standards of professionalism, knowledge and experience.
Download Logos
ASI Education Certification Logos And Press Releases
The following logos are registered trademarks of the Advertising Specialty Institute. All members who have achieved their BASI or MASI designations are authorized and encouraged to use these logos in all industry transactions. Please read below for suggested uses and limitations.
Click on the logo you want to download, or right-click and choose "save target as."
Using an official trademarked ASI Certification logo:
The logo featured on this page is an official ASI trademarked logo.
High-Res Logos for Print
Attention Internet Explorer users! Certain versions of Internet Explorer for PC may change the extension of EPS files from .eps to .ps during the download process. Please follow the following steps when downloading an EPS file.
- Click on the logo.
- Choose "Save Link As" or "Save Target As" from the options in the file download pop-up box.
- If necessary, change the file extension for the file name from .ps to .eps.
- Click "Save."
Low-Res Logos for Email Signatures
Please follow the following steps when downloading a GIF file.
- Click on the logo.
- Choose "Save Picture As" or "Save Image As" from the options in the file download pop-up box.
- Make sure the file extension for the file name is .gif.
- Click "Save."
Where to use your BASI/MASI designation
You should display your BASI/MASI credentials on all communications, literature, advertising materials and business forms used within the advertising specialty/promotional products industry. This includes under your signature or name on any purchase order, inquiry or memo.
Why your BASI/MASI designation is so important
In such a competitive market, advertising specialty professionals need the skills to out-think, out-perform and out-service the competition. BASI/MASI holders are recognized as true industry experts who are skilled in the latest tools, techniques and industry standards, and who have cultivated profitable and collaborative relationships with both distributor and supplier colleagues.
Using the BASI or MASI Certification Press Release
Let the media know about your accomplishment by downloading and personalizing our BASI or MASI press release template. Just replace the text in [brackets] with your name and the current date and send the release to your local newspapers and television stations.
Invest In Yourself. Impact Your Life.
In such a competitive market, advertising specialty distributors, suppliers and decorators need the skills to out-think, out-perform and out-service the competition. That's why ASI's Certification Program is such a great investment in yourself and your career.
BASI (Bachelor of Advertising Specialty Information)
With your BASI certification, you become part of a special group of marketing professionals who are recognized for their achievements. When you achieve your certification, you'll:
- Enjoy VIP access to select events, such as Keynotes and exclusive receptions at The ASI Show
- Receive a BASI certificate for display
- Get access to the BASI logo and press release template
- Receive recognition of your BASI certification in ASI publications
BASI Program Fees
It's free for ASI members to become BASI- or MASI-certified. ASI, which invests over $1 million annually to educate its members, covers the entire cost to support this marketing certification program.
Invest In Yourself. Impact Your Life.
In such a competitive market, advertising specialty distributors, suppliers and decorators need the skills to out-think, out-perform and out-service the competition. That's why ASI's Certification Program is such a great investment in yourself and your career.
MASI (Master of Advertising Specialty Information)
With your MASI certification, you are recognized as a true industry expert who has cultivated profitable and collaborative relationships with distributors and suppliers. This designation is a testament to your contributions to the advertising specialty industry.
- Enjoy VIP access to select events, such as Keynotes and exclusive receptions at The ASI Show
- Receive a MASI certificate for display
- Get access to the MASI logo and press release template
- Receive recognition of your MASI certification in ASI publications
MASI Program Fees
It's free for ASI members to become BASI- or MASI-certified. ASI, which invests over $1 million annually to educate its members, covers the entire cost to support this certification program.
Member Testimonials
“After 20 years in the industry, I wish I would’ve taken the initiative to get my MASI sooner. ASI’s education resources are relevant, strategic and provide insight from various industry veterans that can really help you grow in your industry development..”Daniel H. Pendleton, MASI
Gold Bond, Inc. (asi/57653)
Learn More
Frequently Asked Questions
Still have Questions? Please email Kerry Boderman, Education Director.
Call For Presentations
Do you have what it takes to be a top-notch industry educator? Are you always striving to push the ad specialty industry forward? Do you have a passion for sales, marketing or business management? Are you an industry consultant or skilled ASI distributor, supplier or decorator? If so, the ASI Education team is looking for you!
We’re looking for speakers who can deliver compelling educational presentations on the most effective tools and techniques used in business today. We want you if you’re a thought-provoking sales, marketing or business-building guru who’s eager to showcase your talents at the ASI Shows. This is a priceless opportunity to brand yourself as an expert in your field – and also gain amazing networking opportunities to grow your career and your bottom line. Note that all presentations must be solely educational in nature; self-promotional presentations will not be considered. Also, all material must be original; otherwise, sources must be referenced.
Please note that we only accept proposals in the spring; these will be considered for use in the following year.